Attention to Detail is a creative development, editing, and content creation service for writers, businesses, website owners, students, or anyone who wants their writing to have impact and style.

Whether you need copy editing, proofreading, copywriting, or are simply looking for a little help with your creative development, we can help. 

"Attention to detail" means making sure every aspect of your business content or creative writing is as punchy and engaging as possible:

Take a look at the range of services we offer to see how Attention to Detail can improve and inspire your work.


Our Story

Hi, I'm Joanna. I'm a published author and professional editor, content writer, social media marketer and proofreader. I set up Attention to Detail in 2009 as a way of making a living out of my main occupation of procrastination - namely, avoiding working on my novel by helping other authors to write, edit and redraft theirs. Somehow it's much easier to find ways to improve and develop other people's work than my own, and I found that I loved the challenge of solving other peoples' writing problems.

As my business grew I began to work with online companies, too; writing website content, blogs, articles, press releases, social media posts, and email newsletters. From there I entered the world of SEO (search engine optimisation) and social media management, spending three years heading up the social media and content creation department of a busy UK digital agency.

In the past six years I've worked with businesses and authors all over the world, from emerging writers looking for some help with plot structure to best-selling authors in need of a thorough edit; from local businesses who wanted a monthly newsletter to national companies requiring dedicated social media management and a website content overhaul. 

And yes, I'm still working on my own writing, slowly but surely. In fact, editing so many novels and books has actually helped me focus better on mine! As an author and business owner, I understand the need for top quality, polished, shiny content, and I will do my darndest to help you make your writing the very best it can be.


Attention to Detail is based in Brighton, UK, but we offer content writing, editing, proofreading, creative development and social media management to companies and individuals all over the world. Get in touch with us at to see how we can help.